How to Use the Personal Values Quiz to Enhance Coaching Effectiveness
- Eric Shepherd
- Feb 5
- 6 min read
Updated: Feb 6
Understanding your clients' personal values is key to building stronger connections, setting meaningful goals, and fostering growth. However, discussing values can sometimes be challenging. Clients may use different terms or never take time to consider their values. The Personal Values Quiz and its personalized guidance report provide a clear way to identify what matters most to your client. This guidance creates a foundation for deeper conversations and informs strategies to enable progress. This guide will help you interpret the report and seamlessly incorporate its insights into your coaching practice.

Why Focus on Personal Values?
Personal values reveal what truly matters to individuals. By identifying these values, you can:
Build trust and engagement: Demonstrating understanding of your client’s priorities fosters credibility and rapport and ensures they feel heard and valued.
Set meaningful, values-driven goals: Aligning objectives with core values enhances motivation, commitment, and overall fulfillment.
Navigate challenges with clarity: Recognizing values helps resolve conflicts, address indecision, and overcome misalignments.
Strengthening resilience and adaptability: Aligning with values equips clients to manage adversity with greater confidence and strength.
Uncover deep insights and boost outcomes: The quiz reveals powerful insights that accelerate progress and helps achieve more impactful, lasting results.
The Personal Values Quiz will help your client:
Identify key values: It pinpoints values across dimensions like career growth, social responsibility, and personal fulfillment.
Provide a clear framework: Results are presented intuitively, which categorizes values, offering insights into what drives a person’s decisions.
Enable actionable insights: The quiz helps coaches tailor their approach to each client’s priorities.
Understanding the Personal Values Framework
The Personal Values Framework identifies nine core personal values that form the foundation of the quiz. These values illuminate the fundamental motivators and drivers that influence life choices. Understanding these core values empowers clients to align their goals and strategies more effectively. Here’s what each value signifies:
Achievement: Aligned with related values such as ambition, success, and influence.
Caring: Aligned with related values such as helpfulness, loyalty, and love.
Conservation: Aligned with related values such as protection and awareness.
Enjoyment: Aligned with related values such as variety, excitement, and adventure.
Equality and Justice: Aligned with related values such as inclusion, fairness, and harmony.
Freedom: Aligned with related values such as learning, exploring, and independence.
Respect: Aligned with related values such as self-respect and capability.
Stability: Aligned with related values such as orderliness, belongingness, and responsibility.
Tradition: Aligned with related values such as respect for customs, history, and institutions.
Preparing to Use the Quiz in Coaching
Take the Quiz Yourself: Learn about the quiz process and report format by taking it yourself. This firsthand experience will help you better understand how to guide your clients and use the report effectively.
Introduce the Quiz to Clients: Explain the quiz's purpose, emphasizing that there are no right or wrong answers. Encourage honest responses to ensure the most accurate and helpful results.
Access Client Reports: Clients can share their reports directly with you or through the Access Client's Quiz Reports feature (https://www.talenttransformation.com/access-clients-quiz-reports-user-guide). Use these reports as a foundation for deeper conversations.
Integrating the Quiz into Your Coaching Practice
Integrating a personal values quiz into your coaching practice is a powerful way to enhance client self-awareness, set meaningful goals, and drive growth. By approaching the process with care and integrity, you build trust and empower your clients to unlock their full potential.
Start by understanding each client’s unique preferences and aspirations and tailoring your sessions to meet their needs. Thoughtfully weaving personal values into your coaching fosters deeper self-awareness and helps clients develop actionable strategies for success. With ethical and personalized guidance, you can help clients effectively apply these insights, thrive across all areas of life, and strengthen your trust-based relationship.
Discuss Preferences to Tailor the Session
Before diving into the personal values report, ask your client what they hope to gain from the session. This step ensures that the discussion aligns with their interests, priorities, and goals.
Some clients might want to focus on specific values they're curious about, while others might seek to discover or understand their purpose. By inviting your clients to take the lead in setting the agenda, you show respect for their agency and create a more collaborative coaching dynamic. For example:
A client looking to advance their career might prioritize understanding how their personal values will influence workplace behavior.
Someone seeking personal growth may want to explore emotional patterns or relationships more deeply.
This initial conversation helps you focus on the areas that matter most to your client, making the session more impactful. Additionally, it sets a positive tone, signaling that your role is to support and guide rather than dictate the direction of the discussion.
Foster Self-Awareness
Once you've clarified your client's preferences, use the personal values report to help them better understand themselves. Once your client completes the quiz, review the results together. Ask open-ended questions to explore how their values influence their decisions, relationships, and behaviors. For example:
How do you see this value showing up in your personal life?
How do you see this value showing up at work?
How do these values show up in your daily life?
Are there any values you’d like to prioritize more?
Do these results reflect how you see yourself?
Discuss the personal values guidance report, emphasizing how their values guide their purpose and influence their decision-making. Positively framing their values can inspire confidence and motivate self-improvement. Encourage them to share their perspectives on what resonates and what doesn't to foster an open and collaborative dialogue.
Enhance Relationships
Guide your clients to understand how their personal values shape their interactions with others. This understanding can help them build stronger connections and manage conflicts more effectively. For example:
Someone who values ambition and success may feel overlooked in a job role that limits growth. They can advocate for opportunities to showcase their influence and drive.
Prioritizing loyalty and love might make a client feel neglected by a partner focused on personal goals. Your client can communicate their need for mutual support and shared connection.
A person who values inclusion and fairness may feel uncomfortable in a competitive environment. They can encourage practices that promote collaboration and harmony.
Valuing independence may cause a client to feel constrained by traditional family expectations. They can seek a balance that respects both their need for exploration and their family’s customs.
A client who emphasizes orderliness and responsibility might struggle with unpredictable team dynamics. They can implement clear structures to foster a sense of belonging and consistency.
Address Value Conflicts
Sometimes, a client faces dilemmas when their actions don’t align with their values. Use the quiz results to highlight these conflicts. Discuss potential solutions to realign their decisions with their priorities. For example:
Achievement vs. Caring: A client driven by ambition and success might struggle to prioritize relationships, feeling torn between professional goals and spending time with loved ones.
Freedom vs. Stability: A client valuing independence and exploration may find adhering to structured routines or responsibilities challenging, creating tension in environments that prioritize orderliness.
Tradition vs. Enjoyment: A client deeply connected to customs and history may feel conflicted when their desire for excitement and variety leads them to challenge traditional norms.
Equality and Justice vs. Respect: A client focused on fairness and inclusion might clash with individuals or institutions emphasizing respect for hierarchy or established roles.
Conservation vs. Achievement: A client prioritizing protection and awareness may feel at odds when ambitious goals require taking risks or pursuing growth that compromises sustainability.
Maintain Ethical Practices
When using personality assessments, it's essential to approach the process thoughtfully and responsibly. Keep these ethical principles in mind:
Respect Confidentiality: Reassure every client that their information will remain private unless they explicitly grant permission to share it.
Avoid Stereotyping: Treat personal values as starting points for exploration, not fixed labels. Recognize each client's individuality.
Stay Within Your Scope: Remember that personality quizzes are not diagnostic tools or predictors of success. Results are not to be used for hiring decisions, medical judgments, or value assessments.
Acknowledge Personality Evolution: Reinforce that personal values can evolve. Encourage clients to see these results as tools for insight and growth.
How Not to Use Quiz Results
To maintain ethical and impactful coaching, do not misuse the quiz results or the personalized guidance reports. Specifically:
Do not label or stereotype clients based on their values.
Do not make high-stakes decisions such as hiring or promotions.
Do not judge someone’s worth; personal values are neutral and context dependent.
Do not diagnose mental health conditions, which require professional expertise.
Do not force behavior changes that go against a client's core values.
Do not ignore context and situational factors that influence behavior.
Do not determine compatibility or relationships in rigid terms.
Do not measure skill or competence, which is separate from personal values.
Takeaways
The Personal Values Quiz is a transformative tool that empowers clients to align their goals, decisions, and relationships with their core values. Using this quiz in your coaching practice, you can foster self-awareness, address value conflicts, and guide clients toward meaningful growth. Whether building trust, tailoring strategies, or navigating challenges, integrating values into your sessions enhances the coaching experience and your clients’ outcomes. With ethical practices and a client-centered approach, the insights gained from the quiz can inspire confidence, resilience, and lasting personal and professional transformation.